What Are Business Ethics Essay - 1259 Words

Business ethics; what does it really mean? Some say it’s an oxymoron and the two words can’t exist together as a concept. These people will tell you that within business, there is no room for ethics and ethical behavior. Others will explain the need for businesses to practice good ethical and moral values within their company, and the importance of this to our society. For me, in the past, I honestly never gave the idea or term a second thought. Now after learning so much of business in our society I have a firm understanding of business ethics and I’ve developed my own personal view that reflects it. At the roots of proper business ethics is undoubtedly, understanding. As with life, all truths and therefore all ‘rights’, come with†¦show more content†¦Mill’s Harm Principle was written from his concern about the civil liberties of individuals in governed societies. Mill’s harm principle states: the sole end for which mankind are warranted, individually or collectively, in interfering with the liberty of action of any of their number, is self-protection. That the only purpose for which power can be rightfully exercised over any member of a civilised community, against his will, is to prevent harm to others. His own good, either physical or moral, is not sufficient warrant. He cannot rightfully be compelled to do or forbear because it will be better for him to do so, because it will make him happier, because, in the opinion of others, to do so would be wise, or even right...The only part of the conduct of anyone, for which he is amenable to society, is that which concerns others. In the part which merely concerns himself, his independence is, of right, absolute. Over himself, over his own body and mind, the individual is sovereign.(p.68) What Mill’s says here is that our actions shouldn’t hurt others or hinder there happiness in anyway, even at the benefit of our own happiness. Furthermore the only way we should stop someone from doing any sort of action is when that person harms another, and only then should there be intervention. Though thisShow MoreRelatedWhat is Business Ethics?741 Words   |  3 Pages In today’s business world businesses face the challenge of doing the right thing over doing the profitable thing more than ever before. For many years the sole purpose of business was to be make profits for the shareholders. This view has now been changed. The propriety of business actions is being challenged by the modern day consumer. One of the major issues or opportunities (depending on which way one may see it) is the issue of ‘going-green’. Consumers in today’s society have access to a largeRead MoreWhat Is Business Ethics?1294 Words   |  6 PagesMIS 6308 – Assignment: Business Ethics Essay (50 points) What is business ethics? Business ethics can be understood as codes that define the actions and behavior of the employees in an institution. Standards are set by every company to define what is accepted as ‘Right’ and each employee is expected to abide by these standards. For a business to run successfully it is important to abide by the set of standards that are defined. Companies around the world observe these ethical principles strictly;Read MoreWhat Is Business Ethics? Essay1117 Words   |  5 PagesA. Ethics In business everyone has the power with their ability to spend an amount of money. People have the capacity to change situations in which many individual does not. As an organization may affect some people, they might have the obligations to their employees, consumers, community and the outside world. They have the responsibility to manage or control the business in a way that it will not harm, positively the benefits like people as possible and themselves. This can be simple, thereRead MoreWhat Are Business Ethics?2080 Words   |  9 Pages Business Ethics Naveed Ahmed Saleem Janvekar Introduction: The survival of an organization depends upon the integration of business codes with the societal ethics. Ethics concentrates on the general nature of morals and the specific moral choice an individual makes in relationship to others. It represents the rules and regulations governing conduct of the member of a profession. The area of focus in this essay is to explore the effects of business ethics. Business ethics are a setRead MoreWhat Is Ethics in Business2390 Words   |  10 PagesWhat is Ethics in Business? In general, personal ethics can be described as the moral guidelines each of us uses in our daily lives. It is these guidelines which govern how we behave including how we speak and act towards others in our everyday interactions no matter if they are face to face, by way of telephone or in writing. Much the same can be said for ethics in business. Business ethics are the moral philosophies and written rules of conduct which govern how the business treats not only itsRead MoreWhat Is Business Ethics? The Public Interest1047 Words   |  4 PagesSocial Responsibility Executive Summary Corporate social responsibility (CSR) has gain a considerable amount of attention in recent years. Much of this has been driven by the publics expectations of their products to be produced under ethical business models. With the aid of technology consumers are becoming more aware of the operations that are responsible for the products they buy. Therefore the pressure for maintaining a CSR program has come from multiple sources. This paper will provide aRead MoreWhat Drives Ethics Education For Business Schools? Influences On Ethics709 Words   |  3 Pages What Drives Ethics Education in Business Schools? Influences on Ethics in the MBA Curriculum Rasche, A., Gilbert, D. U. (2013, January). What Drives Ethics Education in Business Schools? Influences on Ethics in the MBA Curriculum. In Academy of Management Proceedings (Vol. 1, 2013, pages 1-31). Academy of Management. Introducing week’s one entry I chose the title article above, â€Å"What Drives Ethics Education in Business Schools? Influences on Ethics in the MBA Curriculum.† This articleRead MoreWhat Are The Differences Of Ethics In Chinese Business?963 Words   |  4 Pagesdifferent organizations such as the American Psychological Association (APA, 2017), the American Counseling Association (ACA, 2014), and may also be provided for specific industries or organizations. These codes of ethics can be used as a way to demonstrate differences in perception of ethics from one country to another, but are only guidelines rather than exhaustive rules or regulations. However, these are American institutions, which may be helpful for TMI in understanding differences between the USRead MoreWhat Are Ethics And Their Importance? Global Banking And Business Today? Essay963 Words   |  4 Pages1. What are ethics and their importance in global banking and business today? Ethics are an extremely important in today’s day and age, especially in the global banking and business industries. As far as banking goes, there have been many scandals and this has all been caused by low morals. The morals that are displayed and acted upon by every countries financial sector have been shown to drive the economy and as displayed by the 2008 financial crisis, it is self-evident that a lack of morals canRead MoreOp 10 Principles For Positive Business Ethics Essay799 Words   |  4 Pagesop 10 Principles for Positive Business Ethics By Philip E. Humbert | Submitted On January 04, 2005 Recommend Article Article Comments Print Article Share this article on Facebook 10 Share this article on Twitter 2 Share this article on Google+ 2 Share this article on Linkedin 2 Share this article on StumbleUpon 1 Share this article on Delicious 2 Share this article on Digg Share this article on Reddit 1 Share this article on Pinterest 2 This morning, I read about a company using on-line auctions

Analysis Of Lord Of The Flies - 912 Words

â€Å"In a 2005 survey about gay bullying statistics, teens reported that the number two reason they are bullied is because of their actual or perceived sexual orientation or gender expression†, according to bullyingstatistics.org. It has also been shown that those who are bullied themselves often go on to bully others because it is all they know, or that bullying covers up their own shames. The character Jack Merridew in Lord of the Flies is not evil like many would argue, but rather is ashamed of the fact that he is gay and closeted. This is supported by the hunter’s casting off of religion and government, Jack’s inability to hunt unless in front of other boys, and the beast as a symbol. The first reason Jack is secretly gay is his casting off of government and religion. Not all gay people do this obviously, but when he gets to the island he casts off those that wronged him for his sexuality. â€Å"‘Take off your togs.’† (Golding 23). This is a metaphor for casting off his religion, and to many, becoming nihilistic. It is not nihilism, though, but rather an act of renouncing the religion that always treated him poorly for his sexuality. â€Å"...the conch exploded into a thousand white fragments and ceased to exist.† (Golding 181) The shattering of the conch comes out of the idea that the conch represents order which Jack wants to disrupt. His reason is that in England at the time, being gay was illegal and being homosexual could lead to execution. This means that Jack would hate theShow MoreRelatedAnalysis Of The Lord Of The Flies 889 Words   |  4 PagesRandall English-4 15 April 2016 LOTF Literary Analysis Stranded on an island, a group of boys have the choice to be civil or savage. In Lord of the Flies, by William Golding, British schoolboys are marooned on an island. They voted Ralph to be the leader in an effort to remake the culture that they had left behind, accompanied by the intelligent Piggy as counselor. But Jack wants to be the leader too, and he individually lures all of the boys away from civility to the brutal survivalism of huntersRead MoreAnalysis Of The Lord Of The Flies 1004 Words   |  5 PagesBrandon Lawrence Mrs.Brown English 3 October 2017 Character Analysis Hidden meaning can be found in many different places. They can be in poems, novels, murals, paintings, and even in everyday life. Hidden meanings are there to challenge the reader, to make them think and really analyze the work. In the case of the novel â€Å"The Lord of The Flies,† by William Golding, the hidden meaning comes to us in the form many of his characters. One of them is Jack. Jack started off like everyone else equalRead MoreAnalysis Of The Lord Of The Flies 1533 Words   |  7 Pagesmockery by saying, â€Å"You come to me equipped with a sword, spear, and javelin, but I come to you in the name of the Lord, the same Lord that you have been ridiculing. David then withdrew a stone and slings it towards Goliath, striking him in the forehead and brings the giant to his death. David proves that regardless to whatever challenges one faces, as long as you have faith in the Lord and approach each in Jesus name, He will fight your battle and give you the victory. David was a small boy facingRead MoreAnalysis Of Lord Of The Flies 1482 Words   |  6 Pagespersonal experiences by being confronted with other people’s personal experiences. Tolerance enables us to accept others rather than isolate them which is evident in the novel â€Å"Lord of the flies†. Tolerance allows us to understand other perspectives and empathise with others around us. This is shown in the book Lord of the Flies where Ralph helps Piggy build up his confidence. Ralph empathises with Piggy and works with him to strengthen his lack of inclusion and self esteem. He does this so that oneRead MoreAnalysis Of Lord Of The Flies 1581 Words   |  7 PagesAlbert Einstein once said, â€Å"The world will not be destroyed by those who do evil, but by those who watch them without doing anything.† In Lord of the Flies there are many types of people, the evil, the in between, and the good. Known by Sigmund Freud as the Id, the Ego, and the Superego. The Id is the more dominate character, they want what they want and do not care about reality or societal norms. The Ego is the balance of the desires of the Ids, and the realities of the Superegos. Lastly the SuperegoRead MoreLord of the Flies Comparative Analysis949 Words   |  4 Pagesï » ¿Lord of the Flies Comparat ive Analysis Angela Boui Throughout the book â€Å"Lord of the Flies† several different universal themes occurred. Not just in this book but in movies and TV shows as well. The different themes all show morals surrounding situations both good and bad. One main theme that is present is how people abuse power when it is not earned. This happens because people crave power and they want to be in control. In the following paragraphs, different themes will be linked with theRead MoreAnalysis Of Lord Of The Flies 1058 Words   |  5 PagesIn the popular novel, Lord of the Flies, there are many elements to the story that are not seen when just viewed from the surface. In order to understand these ideas, we have to dive deeper and really analyze the characters in the story. When you do this, a very important theme will arise and that is the very different personality types of the boys on the island. These personality types can be explained using Freud’s psychoanalytic theory of personality. His th eory explains that there are threeRead MoreAnalysis Of Lord Of The Flies 1605 Words   |  7 PagesIntro: Give title and author. Background. In Lord of the Flies by John Steinback a group of young boys are stranded on an island. To survive the boys decided to vote who should be their leader, Ralph or Jack. Piggy is a smart, fat boy who is not respected by the boys. Ralph is the face of leadership but not the best for the job compared to Piggy. Piggy is the brains behind Ralph who gives the essential idea to further progress the island. Ralph is the face of leadership and according to everyoneRead MoreAnalysis Of Lord Of The Flies 1610 Words   |  7 PagesSathyapriya Saravanan Wilkinson English 10 Honors; Period 1 4 November 2016 Everyone Wears One: Masks in Lord of the Flies â€Å"We all have a social mask, right? We put it on, we go out, put our best foot forward, our best image. But behind that social mask is a personal truth, what we really, really believe about who we are and what we re capable of† (Phil McGraw) one once said. In Lord of the Flies the characters wear a social mask that opposes their true feelings. Written by William Golding, the storyRead MoreAnalysis Of Lord Of The Flies 988 Words   |  4 Pagesone was to miss one day of rehearsal there would be a hole and another individual would miss their dots because they had no one to guide off of. Golding believed that â€Å"everybody all of the time† was true in the sense of society. In his novel Lord Of The Flies Piggy, Ralph, and Jack have failures during the novel that cause other mistakes to be more significant. Proving that society fails due to the failure of the individual. Piggy fails three major times in the novel one causing his death and the

Legal Services Bill and Private Practice Free Essays

The ability of the legal system to effectively manage and serve its consumers is one of the most important traits of justice.   Legal practitioners must be able to offer adequate and effective services for those who require those services, or else the concepts of a fair trial and of a balanced, impartial judicial system are ones that cannot be satisfied. The legal services bill, which was published in May of 2006, was aimed at improving private legal practice, and improving the level and quality of services provided by attorneys and other legal practitioners. We will write a custom essay sample on Legal Services Bill and Private Practice or any similar topic only for you Order Now    Yet, there are those who dispute the effectiveness of the legal services bill, and there have been many opinions given on the bill and on private practice in the entirety of the legal profession. These opinions have come from politicians, legal experts, and others who are concerned about the legal profession and its ability to serve its clients correctly and fairly.   This essay will attempt to delineate the legal services bill, the way in which it seeks to help the legal profession in the United Kingdom, and the dialogue that has emerged concerning the bill.   It will also put the legal services bill in perspective, and will look at private practice and the legal profession with a wider lens. The problems of the British legal system were widely acknowledged by the government.   Sir David Clementi, who was appointed in 2003 to produced a review of the legal services framework for Great Britain, published the results of his review in a 2004 report.   Clementi was not optimistic about the state of the framework as he saw it. â€Å"The current system is flawed,† he wrote in his introduction to the report.   â€Å"Whilst some lawyers will continue to argue that the current system ‘ain’t broke’, I believe there is strong evidence of the need for major reform: (I) to the regulatory framework which, as described in the Government’s own Scoping Study, is flawed; (II) to the complaints system which needs change to benefit the consumer; and (III) to the types of business structures permitted to provide legal services to the consumer, which have changed little over a significant period.† (Clementi, 2004)   Clementi believed that these reforms would help improve independent, private practice. In response to this report, the legal services bill was created, published in May of 2006 and highlighted in the Queen’s speech in November of 2006. The bill’s main goals, according to a BBC summary of the bill, is to â€Å"create independent regulators for the legal profession and greater competition in the legal services market.† (BBC, 2006)   The main provisions in the bill are to set out clear objectives about the regulatory framework and the legal principles of the profession, and to separate the representative and regulatory functions of designated legal bodies; to create a new Legal Services Board that will provide oversight of legal regulatory bodies; to give the Legal Services Board powers to oversee frontline regulators; to create an Office for Legal Complaints; and to enable new business structures for the legal profession, which will allow various types of lawyers and non-lawyers to work on equal footing. (BBC, 2006) Yet, in order to understand the reasons for the legal services bill, it is necessary to give a general background for the status of the legal profession in the United Kingdom, which gave rise to the need for this bill. In 1944, when legal aid and the legal profession in the United Kingdom were still unreformed and were poorly designed, a Departmental Committee appointed Lord Rushcliffe to examine the legal profession in the UK.   Rushcliffe advised that instead of the State employing thousands of attorneys to practice cases, it should instead give legal aid to attorneys in private practices.   His advice was implemented in 1949, and continued to be used for several decades without much reform. Since that time, it has been difficult to strike a balance between the amount of aid given out, the amount of legal professionals available for practice, and the availability of legal service to consumers.   Many had been calling for major reform since the late 1970s. (Thorp, 1999) The Law Commissions Act of 1965 was created in order to keep the law and the legal profession under review and to recommend reform where it is needed.   The Law Commission had been responsible for many reforms in regards to specific laws, but where independent legal practice is concerned, the jurisdiction of the Law Commission does not permit them to reform the overall system of private legal practice. Legal work in the UNK can be broken down into three distinct categories: non-contentious, which includes things such as contracts, wills, and other issues between clients that is able to be resolved without litigation; litigation, which includes the actual courtroom process and the formal and informal processes leading up to the courtroom proceedings; and advocacy work in the courts. As Stephen Davies writes, sometimes it is difficult for legal consumers to understand their particular legal problems, and therefore, it is difficult for those consumers to contact the proper attorney or legal personnel to resolve the case. â€Å"Moreover,† says Davis, â€Å"many will have little or no knowledge about the skills and experience of different advocates, or ability to judge their quality.   For many consumers, the demand is exceptional, and there is little opportunity for quality comparison through repeat purchases.   Thus, legal services are not homogenous – consumers differ in their problems and barristers differ in their skills, knowledge and experience.† (Davies, 2005) This is a problem, according to Davies, because those who wish to bring legal cases, but do not understand their particular legal problems, are not receiving justice.   The court system, according to Davies, should be open to all, and these restrictions do not allow for all to be satisfied by the current system. According to the OFT report of 2001, there were 101,000 registered solicitors in England and Wales, in the year 2000, and the ten largest solicitors’ firms had a market share of 46.8%. (Davies, 2005) These solicitors are responsible for playing the â€Å"middleman† between consumers and litigators, and their role is and important one in the legal process. Says Davies, â€Å"In the traditional model, the solicitor plays this middle-man role.   This is, of course, not particularly exceptional – few markets in general are characterized by perfect information on both sides, and a common response to this market imperfection is the existence of the middle-man.   Of course, we should not expect the asymmetry to be pronounced for those consumers who make repeat purchases, and for whom it is worthwhile to accumulate costly information (e.g. many corporate customers).† (Davies, 2005) With figures updated to 2004, the amount of solicitors has grown to 121,000, which represents a 20% growth in the size of the profession, but the number of firms has declined by 500.   Size distribution among these firms is very skewed with most either having between 2 to 4 partners, or more than 81 partners. The Bar, in England and Wales, is a much smaller profession.   According to the same OFT report, about 10,000 barristers are employed in independent practice in England and Wales, and 2,500 are employed by the State. While Davies admits that there are problems with the current structure and market saturation of both solicitors and barristers, he derides those who believe that any system of legal service could be made perfect. â€Å"In some of the public debate, I have seen comparisons between the market so described and the economists’ ideal notion of perfect competition.   In my opinion, this I not an appropriate comparator,† Davies continues.   â€Å"Perfect competition is characterized by (I) perfect information, (II) an homogeneous product, (III) the absence of regulation.   None of these assumptions is appropriate for legal services. Asymmetric information is an innate feature of the market, and it is difficult to imagine how any policy intervention could entirely remove this market imperfection.   Amongst barristers (and perhaps between solicitors too), there are important differences in their services (specialisms).   The profession’s obligations to â€Å"The Law† and universal access dictates that some sort of regulation is unavoidable.† (Davies, 2005) Davies was directly responding to the original draft of Clementi’s report. â€Å"In proposing reforms designed to encourage cost-effective practices,† writes Clementi, â€Å"there is no suggestion of diminution in standards, either in the quality of legal advice provided or in the ethical standards of practitioners.† (Clementi, 2004) Clementi’s recommendations, and the subsequent publishing of the legal services bill, was met with split reactions, and continues to be a lightning rod for mixed opinions.   Some believe that the benefits of the bill are â€Å"more flexible working environments attracting a more diverse group of high quality individuals into the profession; an increased supply of services focused on what customers want to buy rather than what lawyers want to sell; and increased competition leading to cheaper and better services.† (Blanes, 2005) Yet, â€Å"this is the optimist’s view,† writes Jordi Blanes i Vidal, in a 2005 response to Clementi’s recommendations co-written with Ian Jewitt and Clare Leaver. â€Å"There is also a pessimistic view: a breakdown in the functioning of the legal services industry as professional standards of behaviour become eroded through the unleashing and subsequent enforcement of short-term opportunistic profit motives.† (Blanes, 2005) The structure of the legal services bill is such that it is designed to work within the regulation, complaints system and the restrictive nature of current business systems. Regulation will be overseen by the Legal Services Board.   They will the charge of promoting seven regulatory objectives, including the rule of law and improved access to justice. As Sarah Clover and Lydia Hassall observe, â€Å"More controversially, they include the protection and promotion of the consumer interest, despite the Joint Committee’s recommendation that the Bill should also protect and promote the public interest, which may not always coincide with consumer interest.† (Clover and Hassall, 2007) One another objective of the bill, which was not featured in the original draft but was added in response to widely-expressed concern from those who believed that the bill threatened the independence of the legal profession, is to encourage an independent, strong and effective legal profession.   However, the addition of this objective in the bill has not completely stopped the criticism from those who see a conflict of interest, which centers on the idea that the Secretary of State appoints all Chairpersons and the members of the board. â€Å"It remains unclear how the [Legal Services Bill] will operate in practice.   Indeed, there is no statement in the Bill as to what the LSB will actually do.   Whilst the Government has said in the response to the Joint Committee’s Report that the LSB will operate in partnership with the Front Line Regulators and would only use its powers if the Front Line Regulators were clearly failing, many, including the Law Society, would like to see a positive commitment in the Bill to such ’light-touch’ regulation.† (Clover and Hassall, 2007) The government has agreed to take another look at the regulation part of the bill because of such widespread discontent. The Complaints section of the bill created a single independent service for handling complaints – the Office of Legal Complaints – for all branches of the legal profession, in order to provide customers will greater confidence in their legal service, and to provide a quick and fair fix when things go wrong.   The OLC will be funded by the legal profession as a whole, and consumers will get the service for free, assuming that they do not pass  £20,000 in compensation. â€Å"It will be interesting to see how the increased level of redress to  £20,000 (compared with the Law Society’s current maximum of  £15,000) affects the consumer’s choice in pursuing a remedy against his solicitor. Whilst in the past most complaints to the Law Society have resulted in only a small payment of a few hundred pounds, the available figures relate to a time when the maximum award was only  £5,000 and when the Law Society did not deal with allegations of negligence as such. It is clear that, in the absence of legal aid, the OLC should provide consumers who have suffered losses of up to  £20,000 with an affordable and quick remedy, although it is unlikely to have much impact on claims of higher value, or those involving complex legal matters.† (Clover and Hassall, 2007) The third objective of the bill is to affect the structure of firms and legal partnerships.   The bill will provide for Alternative Business Structures, or ABS, which will provide lawyers and non-lawyers a chance to work together to provide legal services, and for non-lawyers to inject capital into legal services firms. It is expected to take several months until these reforms are fully implemented into the current system, and will take years for those reforms to have an impact on the system. In May of 2006, a report was published by an all-party Committee that has raised concerns about the legal services bill. Lord Hunt of Wirral, who served as Chairperson of the Joint Committee on the legal services bill, said, â€Å"we have some very real concerns about the proposals put forward in this bill.   The draft legal services bill departs from the recommendations of Sir David Clementi in a number of important respects and it is essential the Government should explain each of those departures fully.   Most of our substantive recommendations would come under a single heading, namely that of going back to the future – the future envisaged by Clementi.† (Parliament, 2006) Hunt raised concerns about the legal profession remaining independent from the government.   He said that it is not only important that the legal profession be independent, but that it must be perceived as an independent body, and Hunt expressed concern that too much regulation would undermine general support and confidence. Seemingly, the main concern for all those who are involved in this reform process, including those are for and those who oppose the legal services bill or portions of the legal services bill, is the wishes of the consumer. In a 2005 white paper, â€Å"The Future of Legal Services: Putting the Consumer First,† the government expressed its views on the topic. â€Å"Consumers need, and deserve, legal services that are efficient, effective, and economic.   They want to have choice, and they want to have confidence in a transparent and accountable industry.   Legal services are crucial to people’s ability to access justice.   They must therefore be regulated and made available in such a way as to meet the needs of the public – individuals, families, and businesses. The professional competence of lawyers is not in doubt.   The calibre of many of our legal professionals is among the best in the world.   But despite this, too many consumers are finding that they are not receiving a good or a fair deal.† (White Paper, 2005) The government concluded in their white paper that the current system was a ’regulatory maze’ and that it is outdated, inflexible, over complex and not accountable or transparent enough. â€Å"Reform is overdue.   It is necessary to ensure that consumers are in the driving seat in the provision of legal services.   It is also important to ensure that confidence in providers is maintained and increased.† (White Paper, 2005) In response to this white paper, the City of London Law Society said that there was not much enthusiasm in the city for the alternative business structures that were planned, although the CLLS was interested in the prospect of forming partnerships with barristers and solicitors, and promoting non-lawyers to partner with litigators. â€Å"Despite the concerns,† write Clover and Hassall, â€Å"most welcome the idea of reform and a better (but not necessarily more) regulated profession.   This should have a positive impact on the professional performance of the legal profession as a whole thereby reducing the number of negligence claims.† (Clover and Hassall, 2007)   This positive impact is dependant upon the degree and amount of regulation for many in the profession. Major reform is taking place with the implementation of the legal services bill, despite the fact that not all are satisfied with the type or quality of the reform.   Concerns about an outdated system being replaced with a restrictive system are still important to listen to, but the despite its flaws, the legal services bill is aimed to repair many of the flaws in the current system.   Reexamination of the bill is necessary to please all parties involved, but the bill seems to be a step in the right direction for the future of the legal profession in the United Kingdom. With so much riding on the ability to obtain competent, fair and efficient legal service, it is crucial that reforms be taken seriously and should not be used to undermine public confidence and opinion about the legal profession.   With so many solicitors and barristers causing concern over the â€Å"middle-man† function in the legal profession, regulation and complaints are mandatory aspects.   The legal profession in private practice is able to provide the general public with adequate and effective service, and the legal services bill has an opportunity to improve the quality of service being provided. Works Cited Blanes i Vidal, J., I. Jewitt and C. Leaver. (2005). Legal   Ã‚  Ã‚  Ã‚   Disciplinary Practices: A Discussion of the Clementi   Ã‚  Ã‚  Ã‚   Proposals. Clementi, D. (2004). Report of the Review of the Regulatory Framework for Legal Services in England and Wales. Legal   Ã‚  Ã‚  Ã‚   Services Reform. Clover, S. and L. Hassall. (2007). United Kingdom: The Legal Services Bill. Barlow Lyde Gilbert, Retrieved from Mondaq.com on April 18, 2007. Davies, S. (2005). The economic implications of partnership   Ã‚  Ã‚  Ã‚   restrictions in the legal services sector and their possible   Ã‚  Ã‚  Ã‚   removal. Government White Paper. (2005). The Future of Legal Services:   Ã‚  Ã‚  Ã‚   Putting Consumers First. Compiled by Lord Falconer. â€Å"Joint Committee Raise Concern Over Proposals in the Legal    Services Bill.† (2006). Retrieved from UK â€Å"Legal Services Bill.† (2006). BBC News, on April 18, 2007. Thorp, A. (1999). The Access to Justice Bill: Legal aid.   Ã‚  Ã‚   House   Ã‚  Ã‚  Ã‚   of Commons Research Paper, 99(33).             How to cite Legal Services Bill and Private Practice, Essay examples

Marketing Strategy Development for Chipotle Grill - myassignmenthelp

Question: Discuss about theMarketing Strategy Developmentfor Chipotle Mexican Grill. Answer: About the Organization Chipotle Mexican Grill commonly known as Chipotle was founded by Steve Ells in the year 1993, with a vision of providing fast food which does not taste like a fast food. Fast food is perceived as a cheap and unhealthy but the core value of Chipotle is to use high quality grade ingredients, prepared with expertise cooking techniques and served at their restaurant which provides an experience of fine dining. Since their inception, they have expanded all over Canada, France, Germany, UK and USA with around 3000 fast food chains. Their value statement focuses on Food with Integrity which shows their commitments towards preparing food without any artificial flavors and colors, everything is natural coming straight from the farms. They also focus on building and nurturing a long term relationship with their suppliers and Farmers. Apart from this, they also recognize their responsibility towards the fertility of the soil and maintaining healthy livestock (Chipotle, 2017). Chipotle belongs to the fast food industry and its biggest competitor is Panera Bread serving sandwiches and other fast food dishes (Oyedele, 2017). Chipotle always approached the market with the green marketing strategy ever since they have started. The reason for choosing their green marketing orientation approach is that fast food industry is flooded by cafes and restaurant who are involved in unhealthy cooking and serving practices. But Chipotle over the years have established them as a brand who believes in sustainability by maintaining healthy relations with their suppliers and serve all natural food. Their product offering includes Burrito, Salsa, and Carnitas etc. 5CS of the Organization Company: Chipotle has emerged as a fast food chain who serves food with integrity which means they make sure ingredients used are coming from the sources where no suppliers are exploited and the animals and soils are treated with respect. Their all natural campaign includes feeding the animals all vegetarian diet which is chemical free and giving them open space. Chipotle also suffer from food safety issues as the small farmers and suppliers who do not have sufficient resources and infrastructure to follow the safety norms. This questions their promise of providing healthy and safe fast food (Giammona Patton, 2015). Customers: The customers that are being targeted by chipotle are known as Millennials. This segment includes people of the age group of 23 to 36. Generally these segments are more inclined towards having fast food as an alternative to their meals in their working hours. The aim of Chipotle is to convince them to prefer quality over price. Their competitors such as McDonalds and Burger King are providing unhealthy eating options at very cheap prices. Chipotle wants them to switch to all natural fast food option (Jones, 2014). Collaborators: Chipotles suppliers are local farmers who are supporting them in their Food with integrity initiatives. Their 30 million pounds of ingredients used in their preparation are sourced from these local farmers. In order to provide help these farmers to comply with Chipotles food safety norms they are planning to invest $10 million (Chipotle, 2017). The cheese and sour cream are made up from Pasture-Raised Cows situated in the US (Chipotle, 2017). Beef are supplied from local farmers. Pigs are fed with a vegetarian and chemical free diet. They are not even fed up with antibiotics and hormones. They are treated with responsible manner. Competitors: Chipotle is facing some serious competition from Mexican Chain Qdoba. They have shifted the focus from fast casual look of Chipotle and are redesigning their stores by including mix and match seating and other aesthetic arrangements (Chamlee, 2016). Their another major competitor is Panera Bread who is another casual fast food chains serving fresh and chemical free natural food. Although they serve sandwiches and soups which are different from Chipotles Mexican serving. The stores presence of Panera Breads is more than the Chipotles. They have marked their presence in lower population market as compared to Chipotle. Context: Chipotle is often trapped into many legal obligations due to their food safety issues. They have to close down their many restaurants due to the spread of E. coli illness in the Northwest of USA and Norovirus which was associated with their restaurants in Boston. Both these disease are Food-borne illness and have attracted many criticism and legal issues (Acheson, 2015). Social issues faced by Chipotle are due to their menu options which are just limited to Mexican Cuisines. In some countries there may be need for a customized menu in according to the taste and preferences of that area or country. Collecting Information about the 5Cs Information about the customers: Chipotle obtains the customers personal information voluntary. They also use cookies to remember the personal information of the visitors who visit their websites. They also take the help of Google Analytics which help Chipotle to identify information about the gender, age, the interest and preference of the visitors (Chipotle, 2017). They have also launched a loyalty program after many food safety allegations hit the public image of the restaurant. The reward program focuses on the identifying the loyal customers and keep an eye on their purchases (Bomkamp, 2016). Another method for data collection is when customers order food and pay through mobile payment, Chipotle gets an opportunity to collect the data of the customers. Another Loyalty program offered customer free burritos on providing them with their necessary personal information and it also gave them an opportunity to learn about their preferences. Competitors Information: The competitors information can easily be analyzed with the help of industry reports and the competitors financial data present on their websites, helps Chipotle to collect the sales and revenue figures of the competitors. By conducting public polls, noting the feedbacks of customers on various social media sites and conducting customer rewards surveys can help to find out about the preferences of the customers. It helps them to know the gap between the services offered by the competitors against their services and what is the expectations and preference of the customers. Marketing research about the competitors help Chipotle to initiate discounts and attractive offers to woo customers and implement the necessary changes in their restaurants. Information about other external factors: Chipotle in order to operate in other country have to analyze the external environment of that country. This can only be possible by exploring and reading the local laws governing that area. There are countries which have specific requirement regarding labelling and packaging the goods of the product. There are certain regulation like Transparency in Supply Chains Act of 2010 which was passed in California to regulate the labor conditions. When Chipotle has to enter into the potential market segment, a deep extensive research is conducted about the customers segment and other factors that may affect the working of the organization. Marketing intelligence help Chipotle to be updated about the latest changes occurring in the business context by analyzing daily information posted on online media, print media and other sources. Information about the Collaborators: The collaborators are individual who support the core function of the organization without actively taking part in it. The main collaborator of Chipotle is their local suppliers who provide them with raw ingredients for uninterrupted production. As mentioned above, Chipotle works with local farmers and suppliers to source natural raw material. They collect information in the local region of the farmers and suppliers present there and whether they are meeting their food and safety environment or not. They have certain requirement such as the animals should be pasture raised and they should not consume chemicals and other antibiotics. If the supplier meet their demand it creates a long term relationship with them. Developing Marketing strategy Potential Market Segment: Chipotle unlike the conventional fast food restaurants dont believe in providing unhealthy products at a cheaper price. Their menu offerings is certainly premium prices but they guarantee their Mexican food is all healthy and natural. The other potential segment available to them is organic food products. The reason for exploring this market segment is the potential risk of obesity and health issues associated with consuming fast food in Australia is continuously increasing. There are around 63% adults who are suffering from obesity and weight issues (AIHW, 2017). The market for healthy and chemical free products is continuously increasing due to the health awareness among the audience. Organic meals are often misunderstood as something associated with only green vegetable but that will not be the case. The menu of Chipotle is only limited Mexican but their organic food range will consist sandwiches, burgers, cold pressed juices etc. Their competitor Panera Bread which serves sandwiches can compete with Chipotles all organic and natural burger. According to the data, Australian Audience visit fast food chains 51.5 million time per month, which had contributed in deteriorating health conditions of the individual (Campbell, 2016). Value proposition: The value proposition of Chipotles organic food segment is the products will be organic and they will not only focus on local suppliers but also suppliers from some other country who can supply them organic grade products. The organic products requires individual to follow high food safety issues and resources which may or may not be available with the local farmers. Also like their food with integrity concept, the organic products will also follow the same value driven strategy of procuring ingredients for the preparation of organic food and final organic products will be fair trade marked, which means the customers will be ensured that the product they are buying has not been made up by exploiting the labor, animals and environment. This will help them to be responsible and accountable for the sustainable business practices and they actively participate in the long term growth of the organization (Foe, 2017). The new market segment is organic food products and it will includes products such as organic fast food menu, cold pressed juices and packed organic munch on snacks. The product offering is not definitely unique but it is special as no fast food chains like McDonalds and burger king have entered into this industry. Chipotle have the advantage of being a first mover in this market segment among the other competitors. Choice of the target market: The target market will be college going students and corporate individuals who do not have time to consumer healthy and tasty meal option. They will include individuals of the age group of 17 to 38. The value proposition of Chipotle is better than its competitor as they have taken a healthy food initiative along with following proper guidelines of food safety standards. The Chipotle should position their organic food market in such a way that it clearly convey the idea behind entering into the business segment which was well-being of the people of Australia. The idea behind creating a brand value or the product value is to take into account the social interest and not the commercial interest of the individuals. Brand Positioning Statement: Chipotles organic food servings is an initiative to maintain the well-being of individuals by offering them healthy and tasty food products all natural and organic. Chipotle have always lived by the ideology of never compromising on the quality of the food served. Their organic food will provide a reliable source to feed the Australian audience and staying committed as usual to the farmers, suppliers and consumer for serving the best interest of every group. Developing Marketing Tactics Product: The products which are being offered to the market is organic and all natural fast food and meal options. The unique selling proposition of this segment is apart from being into the competitive fast food industry, rather than launching new product fast food product flavor or variety, they have recognized the value of going healthy. Their one segment will focus on serving their patent Mexican options and on the other hand the organic food product will serve all variety of fast food but more healthier and no added chemicals and flavors which will compete against fast food giants such as Burger King and McDonalds (Bord Bia, 2014). Price: There are many reasons identified behind the growing popularity of fast food and the most common reason is cheap prices. But the cheap price tasty fast food often ends up being an expensive affair for an individuals health. The method of pricing that will be used in deciding the final price of the menu options will be cost plus pricing method. Chipotle is following a premium pricing method but as this product segment is new, the premium pricing will not be able to attract potential customer. In starting the profit percentage should be kept minimum and the prices should be competitive in comparison to the other fast food chains. Place: Chipotle have been a late comer when it came to opening new stores in areas who have small population. These areas have a lot of scope and no chance should be missed to create a niche in this segment as the area sixe is small so it is easy to create a strong and loyal customer base by analyzing the demands properly. The organic fast food services can also be provided into food vans which will stand at prominent locations of Australia so that it can reach to a larger audiences. Promotion: Chipotles new organic food segment has an added advantage as Chipotle is a very famous food giant and their new segment will get benefit of brand name. The aim of promotional activities is to make the potential customers aware about the new product being offered. The most common one being advertising on newspapers and health magazine. Providing discount coupons on purchase of something from the Chipotle stores can also pull customers to try out new product as well as their store sale will also increase. Involving into direct marketing is also an effective way to engage new customers. The last and the cost effective promotional activity is online marketing on social media websites such as Facebook, Twitter and Instagram. Short term sales promotion can also be used such as using Group on to provide special discount to visitors (Holtzhausen, 2010). People: People include counter staff, store staff and chefs who are responsible in preparing the meal. The staff should provide the customers with memorable customer service experience which motivate them to visit the stores again and spread the word of mouth among other people. The competitive advantage to the business can be given by training the staff in providing premium customer experience. The chef and other supporting staff responsible in delivering meals should be trained to follow proper hygiene in preparation of the customers order (Nestoroska Petrovska, 2014). Process: It involves delivering the product to the customer. It includes fulfilling the expectations of the customers in every order they place. This will ensure their next visit and a chance to retain a loyal customer. Physical Evidence: If the organic food is served in the restaurant, the ambience and seating arrangements should appeal the visitors. The packaging and preparation of the food product should be hygienic and healthy. The staff should neatly dressed and give personalized services to every customers (Business Queensland, 2017). References Acheson, D., 2015, Chipotle Is In Trouble Again, Accessed from https://www.forbes.com/sites/davidacheson/2015/12/09/chipotle-in-trouble-again/#6c9d305d6520 on 24 May 2017. AIHW, 2017, Overweight and obesity, Retrieved from https://www.aihw.gov.au/overweight-and-obesity/ on 24 May 2017. Bomkamp, S., 2016, Chipotle launches loyalty program to get more customers and data, Accessed from https://www.chicagotribune.com/business/ct-chipotle-loyalty-program-0628-biz-20160627-story.html on 24 May 2017. 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